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By Michael Goudelock
Starting an online business nowadays is indeed too simple and cheap. In $5, one can already begin with a simple advertising in Google without further ado. The success behind each 5-dollar investment lies to one of Google’s most effective network marketing strategies, the Google Adwords. Before this billion-dollar marketing style emerged into the market, investors found it very disappointing that many users have clicked their ads, but only very few went on for the registration. This led them to venture to a sharper marketing tactic, now known to be the K.I.S.S. – Keep It Simple System, which is claimed to be the universal advertising standard.
Sending people to your websites and hoping that they will buy your service is as easy as making a click, but you will not catch as much traffic if you don’t make your ads interesting and your keywords simple. The first rule in the K.I.S.S. is simplicity, go for something very simple but catchy enough to keep the customers going. It is very important to narrow down your keywords. Most companies are actually bidding for the same keywords as yours, so you need to focus on a more direct approach rather than putting a broader sense of your product as your front.
The second rule, and is as important as the first one: Never feed false statements even to the smallest of your ads. Adwords using K.I.S.S. operate for a wide population of competitors of yours-and yes, we are talking worldwide. It is very hard to put up an online business that can stand for decades-companies get tons of lawsuits after them before they could even make it to the first step. Thus, K.I.S.S. suggests not only the straightforwardness of your product but also its genuineness. In order to gain trust and credibility, you need to stand up for the truthfulness of your services. Be factual with your figures, never falsely disclose features, and do not make promises that are actually beyond your reach.
Third, keep a target in mind. In K.I.S.S., make it a habit to set an audience to concentrate your ads with. This way, you can save money for the keywords you bid and the clicks you pay for. If your business is thumb drives, you might want to keep the figures in a way that it can be understood by the techie ones. Make sure you mention something about information capacity and performance speed of your products, and your rates as well.
Finally, keep things rolling. Don’t give out your aces all at the same time. Using Adwords’ K.I.S.S., you can launch ads in rotation. Keep in mind that the more you add supporting advertisements to the former, the more they will get to notice that something new is on the booth. On special occasions, you can offer specific sale items or product auction that can keep your rates increasing. Mark your calendar as to which dates will make a big event-that is more likely the time when people have more money to spend. Don’t just sit there and watch your figures grow, one very common mistake that investors make. Give love and K.I.S.S., and double your efforts because your competitors are anticipating the same business traffic as you do!
About the Author: Tired of
K.I.S.S.
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